Fenty Bowl Review – A Look Back at Rihanna’s Super Bowl Half-Time Show

Rihanna still has the internet in a frenzy after her phenomenal Super Bowl Halftime Show performance where she performed a 13-minute set and announced her second pregnancy, giving us a peek at her adorable baby bump. 

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After nearly five years since she performed, Riri took the stage by storm in a bright red ensemble and showed the world the reason we’ve missed her and her music so much.  Though many expected some collaborators to hit the stage after performing songs like “Work,” featuring Drake, and “Wild Thoughts” with DJ Khaled, the 34-year-old had her own version of “special guest.” Just nine months after her first baby boy arrived in May 2022, Rihanna revealed that she’s pregnant again! Boyfriend, A$AP Rocky had a front-row seat and was all smiles cheering her on, making sure he captured every moment of the show. 

The Barbados singer gave us a 13-minute set including some of our favorite hits like “Umbrella,” “Pour it Up”, “Bi— Better Have My Money,” “Rude Boy,” and more. She showcased her vocals, showing the world why we fell in love with the artist in the first place and the mic was definitely on! During an Apple Music press conference, the entrepreneur revealed how difficult it was to choose the songs. “You’re trying to cram 17 years of work into 13 minutes, so it’s difficult,” she said.

Jeff Lewis

Now, let’s get into how genius Rihanna’s branding and marketing team is. We all know days ahead of the Super Bowl Performance, both Savage X Fenty and Fenty Beauty dropped Game Day Collections to help Navy fans gear up and get their game day makeup faces ready. Well, the marketing didn’t stop there. Mid-performance, Rihanna took a moment to fix her makeup using her Invisimatte just right before she went on to perform her hit song, “Diamonds.” A literal marketing genius. Check it out here: Fenty Beauty Instagram

After an outstanding performance, pregnancy announcement, and leaving her imprint on stage, we now refer to the Super Bowl as Fenty Bowl going forward.  It only makes sense.

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